"Tom&Co has always been driven to craft top-notch omnichannel capability for the Oliver Bonas brand. Acknowledging that “I’m sorry, that size/item isn’t in stock” is not a good enough answer anymore with increasing shopper expectations, we implemented an ‘Endless Ailes’ solution. This allows stores to connect to the warehouse and order the out-of-stock item for the customer directly to the customer’s home. We also seamlessly integrated all Oliver Bonas stores with the Click & Collect service, which is especially handy for their smaller stores with high footfall such as in tube stations to grab those last-minute gifts on the go! That’s why when it came to customer service, only the best would do! Dixa provides cross-channel support with a 360 view of how the customer has interacted with the brand. This allows Oliver Bonas to perfect its advocacy and retention strategy with new and existing customers.”