"We’re not following a linear process. The learning from one stage feeds the next stage but it also allows us to go back to the prior stages and refine our understanding of the market, of the user, of the category, of competitive offerings. We’re in motion continuously."
“A glaringly large issue with a product was identified by a large number of [Digsite] participants. Our department was shocked that it had slipped through the cracks. We were grateful for the real-time feedback because the product was not acceptable for market.”