“Using Discuss.io, I am able to empower my stakeholders, about 150 marketers within the Telenet residential marketing team, to own the voice of the consumer. As a market researcher, it’s my job to activate insights in the business, and with the right guidance, now I can. Discuss.io is an easy to tool to get inspired by real consumer feedback. When a marketer has a question, they can validate it with a consumer in a couple of days. This approach has reduced the gap between the marketer and the consumer. If we make products that fit consumers’ needs, people will become more relevant to people and our brands will grow.”