“Going into these conversations, we thought we knew how consumers thought about our product. Our preconceptions were quickly shattered. Much to our shock, consumers (moms, and even kids!) were extremely educated and had strong opinions in the topic area. We frequently rewatched and shared the sessions widely across our team. The insights that we gathered through our conversations influenced not only our messaging, but also our clout in the industry. Discuss.io made it extremely easy for us to connect with our consumers. We were pleased with the quality of the recruits. We were shocked to learn how informed they were and, because we watched the sessions as they happened live, we were able to probe for deeper insights in the moment. From across the world, we were able to connect with consumers in their homes and even have them do an at-home taste test, without having to deal with any of the logistics or timing of hosting sessions in a central location.”