"We decided to do a sprint and needed a partner who understood how to do agile and iterative research. For this project, we were prioritizing speed over formality. We incorporated two waves of consumer feedback over the course of 5 days. The first wave was pure idea generation. The second wave was to gather consumer feedback on a handful of those ideas. Discuss.io was able to help us even when local agencies told us our idea was impossible. By having conversations online, we didn’t interrupt anyone’s vacations, but were still able to talk to our target market: young weekend travelers on a budget. Through our conversations, we were able to develop an idea that became our ‘Let’s Get Lost’ campaign. Using Discuss.io was quick, easy and agile.”