“Sky AdVance signifies one of the biggest shifts in media planning advertising has ever seen—the ability to directly connect the two most important and effective advertising platforms. By working with the right partners, Sky is able to continue leading the way in advertising innovation.”

“DataXu enables us to truly understand marketing ROI. Their solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove beyond a shadow of a doubt the ROI from Vodafone’s …