“As a long-time Xandr partner, Microsoft Advertising appreciates the benefits of the Xandr Marketplace which gives buyers the best of both worlds: access to unique, custom AT&T audiences and Microsoft’s premium, brandsafe supply. Video is one of the many touch points Microsoft Advertising has with consumers, so collaborating with Xandr on a cross-screen marketplace that holistically safeguards consumers preference and is privacy compliant is directly aligned with Microsoft Advertising’s strategy.”