Xandr powers a global marketplace for premium advertising. Their data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
“The adoption of Guaranteed Views on Xandr Invest has proved to be the best in class solution to meet our client’s requirements. The main KPIs monitored, both in terms of campaign and performance, showed a significant improvement, and simultaneously we saw an increase in ADG’s online ticket sales.”
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