Xandr powers a global marketplace for premium advertising. Their data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
“This solution made it simple to set up the KPIs we were looking to achieve. Xandr has taken the initiative to assume the risk knowing that our advertiser would only …
“Integrating Xandr Monetize could not have been easier, and doing so has dramatically improved performance across our entire header bidding stack.”
“Xandr Invest was able to drive CTRs of up to 0.07% during this initial phase, an improvement of roughly 75%. This ultimately led to higher overall CTRs and cut down …
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