Xandr powers a global marketplace for premium advertising. Their data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
“As a long-time Xandr partner, Microsoft Advertising appreciates the benefits of the Xandr Marketplace which gives buyers the best of both worlds: access to unique, custom AT&T audiences and Microsoft’s premium, brandsafe supply. Video is one of the many touch points Microsoft Advertising has with consumers, so collaborating with Xandr on a cross-screen marketplace that holistically safeguards consumers preference and is privacy compliant is directly aligned with Microsoft Advertising’s strategy.”
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