“We welcome the industry’s efforts to further develop the topics of quality and transparency for programmatic advertising. The SCID highlights the different stages of the value chain and provides a clearer understanding of how supply chains work in programmatic advertising.”
"Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market.”












