Xandr Testimonials

“The combination of MiQ analytics and Xandr Invest was a huge win because it got us closer to outcomes rather than metrics. Our custom algorithm allowed us to harvest marketing intelligence in the form of insights that made our whole strategy perform better. Xandr Invest helps us go beyond the standard DMP execution of a flat bid for every user in a segment — which frankly just doesn’t make sense.”

“We welcome the industry’s efforts to further develop the topics of quality and transparency for programmatic advertising. The SCID highlights the different stages of the value chain and provides a clearer understanding of how supply chains work in programmatic advertising.”