CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences. The system automatically measures, analyses feedback and has close-loop tools to retain customers better, and reduce churn, all based on the industry standard metric Net Promoter System. Results are published and analyzed in real-time, using a highly customizable and flexible reporting tool, making it suitable for global enterprises. CustomerGauge was launched in 2007. Headquartered in Amsterdam (base for all development and marketing), it has offices in Boston and a growing Asia/Pacific business. Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW.
“Customer experience management is not just repackaged CRM. The internal focus of CRM often left the consumer out in the cold. CX marks the shift from internally focused solutions to solutions that focus externally to deliver superior customer experiences."
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