“We wanted a CRM system where everybody had access to all the data they needed, to make sure that reporting was consistent and always based on the same criteria. During the initial phase of implement­ing Microsoft Dynamics CRM, Customer Dynamics demonstrated a real gift for listening to what we were saying, and extracting and simplifying what was most essential. They really know the software – and were able to quickly identify out-of-the-box functionality to address what we needed.”