"For the past several years, Criteo has been a key partner in driving online sales. They have delivered best in class campaign performance while providing great service and a customized approach for our business."
"'The Luxury Closet has one very unique advantage,"
"People have to think about, why am I here? What’s my reason why for being in this market? And I think we will see a lot of interesting concepts coming up in retail in general, not just in sporting goods, but in all the other different retail sectors as well."
"Our email team had a lot of success getting more targeted with Bluecore, so we started to ask how we could expand that approach when marketing to consumers beyond the email channel. Our goal was to stop going after a huge swath of people and instead get more specific in the terms we bid on and the customers we retarget to allocate spending to our best customers and those who are most likely to buy,"
"We have developed a customer journey and established which channels should be used to communicate, how and what at each point of the buying process. Our strategies are always customer focused, always thinking about what will be best for the customer. This applies not only to marketing but to everything we do at Freshly Cosmetics. Right now with Criteo, we are working on a lower-funnel strategy but we always have new upper-funnel strategies on the radar to test and increase our reach."
"Our data proves that the awareness we create with our articles often turns into consideration when it comes to taking the next step on the user’s career ladder,"
"The volume and quality of Criteo’s shopper data, but also the availability and quality of the support provided by the teams, enabled us to build a tailor-made system that corresponds precisely to our needs. And it was a great success: the results actually exceeded our expectations!"
"Criteo offers high-quality and high-performance solutions that are strategic for our clients as they are the perfect blend between technology and data,"
"Before, clients were booking their flights several months in advance. Today they are waiting until the last moment to book, due to uncertainty of local lockdowns, etc. The retargeting has therefore become even more important than before because we need to keep our prospects engaged while they are still selecting which airline company to buy their ticket from."
"We’ve moved away from pure efficiency-driven marketing towards the direction of new customer growth. It is more important for growth to expand the customer base than to expand individual sales. That’s why we want to consciously break away from ROI goals and instead consider the potential customer lifetime value."
'The Criteo team matched our vision and requirements and they backed up all the expectations immediately which brought us good room to scale. It’s a proven instrument to engage with new and existing clients in an impactful and meaningful way while budgeting smart."
"The flexible and fast-adapting opportunities with Criteo to react on customer trends and their needs and converting users to convinced customers of our products will stay one of our major basic marketing goals in the next years,"
"This campaign was the second campaign following another held earlier this year. As a result of the first campaign, we found that the awareness of the Best of Google 5G promotion provided only by U+ was low, and we thought about how to lift it up effectively,” explains Youngsoo Oh, Team Leader of Digital and Brand Marketing at LG U+. “In addition, we recently discovered that our service can be a solution to the changed daily lives of consumers due to COVID-19 and we planned a campaign so that our service could be surfaced at various pain points for customers. We actively used Criteo’s advertising products that can dynamically provide creative in the context of various customers, and increased awareness of the service and efficiently elicited customer response."
"Significant uplift in relevant traffic."
"Criteo has shown excellent performance and efficiency, not only in retargeting, which has already shown outstanding effects, but also in securing new customers belonging to the upper-funnel and converting secured new customers into loyal customers."