"Thanks to Criteo’s full-funnel offering, we have a second chance to encourage users to buy — and the results show it is working very well. The consideration campaign turned out to be a real added value. Proper display advertising has significantly increased conversions and business turnover.’"

"The good performance we have seen confirms that we are on the right track: consumers value and click on the ads when they consider them relevant."

Driving traffic to the website through other campaigns can lead to high visit costs. We wanted to attract traffic with low visit costs.”

"From our experience, we have seen that consumers nowadays, are putting more thought into the buying process and they definitely don’t like being sold to,"

"Our email team had a lot of success getting more targeted with Bluecore, so we started to ask how we could expand that approach when marketing to consumers beyond the email channel. Our goal was to stop going after a huge swath of people and instead get more specific in …

"We have developed a customer journey and established which channels should be used to communicate, how and what at each point of the buying process. Our strategies are always customer focused, always thinking about what will be best for the customer. This applies not only to marketing but to everything …

"Our data proves that the awareness we create with our articles often turns into consideration when it comes to taking the next step on the user’s career ladder,"

"The volume and quality of Criteo’s shopper data, but also the availability and quality of the support provided by the teams, enabled us to build a tailor-made system that corresponds precisely to our needs. And it was a great success: the results actually exceeded our expectations!"

"Criteo offers high-quality and high-performance solutions that are strategic for our clients as they are the perfect blend between technology and data,"

"Before, clients were booking their flights several months in advance. Today they are waiting until the last moment to book, due to uncertainty of local lockdowns, etc. The retargeting has therefore become even more important than before because we need to keep our prospects engaged while they are still selecting …

"We’ve moved away from pure efficiency-driven marketing towards the direction of new customer growth. It is more important for growth to expand the customer base than to expand individual sales. That’s why we want to consciously break away from ROI goals and instead consider the potential customer lifetime value."

'The Criteo team matched our vision and requirements and they backed up all the expectations immediately which brought us good room to scale. It’s a proven instrument to engage with new and existing clients in an impactful and meaningful way while budgeting smart."

"The flexible and fast-adapting opportunities with Criteo to react on customer trends and their needs and converting users to convinced customers of our products will stay one of our major basic marketing goals in the next years,"

"This campaign was the second campaign following another held earlier this year. As a result of the first campaign, we found that the awareness of the Best of Google 5G promotion provided only by U+ was low, and we thought about how to lift it up effectively,” explains Youngsoo Oh, …

"Significant uplift in relevant traffic."