"We know that we have a superior, high quality product, but in the online world it can be hard to demonstrate the craftsmanship behind our furniture. That’s why we needed a marketing strategy that continuously reminded our customers of what they’re purchasing when they buy from Icon By Design. Since partnering together, Criteo has become a defining part of our customer engagement strategy. Together, we’re able to ensure that Icon By Design stays front of mind throughout the buyer’s path to purchase. The Criteo engine ensures that our current and potential customers continually revisit us. They also make sure we engage with buyers at the right time. The insight and data they provide us with on our customers nationwide is invaluable, and a core part of our success today."
"With the growing competition and variety of new advertisement options in the market we always try to keep up or even be one step ahead of our competition. We always look for new ways of [advertising] online which are often backed up by new ad delivering technologies."
"Our entire company strategy is based on responding to changing customer expectations as fast as possible."
"The ever-increasing influence of e-commerce also has an effect on Christmas trade. Instead of a steady increase during the entire Advent period, the most important sales weeks are now the Black Friday week and the final week before Christmas Day. Everything requires precise and timely planning. Criteo supported us in terms of best practices and producing analyses and reports, as well as giving us specific advice."
"The good performance we have seen confirms that we are on the right track: consumers value and click on the ads when they consider them relevant."
"We love that we can connect to Criteo’s demand through whatever means we employ. Criteo is a great partner for publishers who want more control over their technology,"
"Thanks to the collaboration with Criteo we were able to work on bringing more sessions at a more contained cost that with the greater engagement later converted on our website. Criteo’s work was fundamental in the role of assisted conversion."
"Obtaining this double objective means that we need to be able to find fresh traffic in the most cost-effective way possible."
"The biggest challenge of the year was to attract new customers with a high rate of conversion to sales, but it was not easy to do so with a variety of discussions and trials."
"A while ago, we ran a traffic acquisition campaign with another vendor but the results from the campaign were not something that we could afford in the long run,"
"'The Luxury Closet has one very unique advantage,"
"Service is very important to us, so our customers can go [both] online and in a physical store for ordering, returns, or other questions,"
"The ability of Criteo’s dynamic ads to tell the story of our brand beyond just showing products has been crucial to educating and bringing shoppers back to our site. The ads look great, and the performance has been great, which is why we’ve stuck with Criteo."
"Working with FashionValet has taught me about what it means to be local, and what can come out of this region that will have a global impact."
"With Criteo, sponsored product ads can be viewed in relevant user searches in the immediately visible range of search results, resulting in up to 4x higher click rates than other placements."