"Today, most companies do some form of content marketing. Unfortunately, most are failing. This book will not only get you facing the right direction, but will give you the insight to truly differentiate your company from the competition. There are no more excuses."

"Growth no longer goes to the biggest. It goes to the scrappiest. It goes to the content hackers who find strategic shortcuts. Who's gonna own the future? The marketing teams who embrace this blueprint and learn to think like the agile, lean teams outlined in this book."