We have terabytes of event data coming from our websites and applications to Amazon S3 and then to Amazon Redshift in near real-time. Redshift is at the core of our operations and used by our marketing automation tools. We can now run queries in half the time. Moving to Redshift’s DC2 node gave us a 52 percent performance gain, allowing us to reduce time-to-insight for our analytics and marketing automation users.

This type of data activation should be the new norm. We’ve invested in the right talent, the right technology and the right partner in Lotame to bring extremely powerful, yet simple data solutions to our clients. Our media planning and buying philosophy at AMP is rooted in a data first approach. We rely less on traditional syndicated research tools and more on the proprietary data we have at our fingertips (ie. MomentAware and real time location based data).

Since we started working with MediaMath, they have been a valuable and flexible partner, collaborating with us to overcome challenges and achieve marketing success. The evolution from a pure DSP offering to a Marketing Operating System proves MediaMath’s deep understanding of changing market needs and ability to rapidly innovate. We’ve been able to innovate alongside them and build on top of their platform, and being a platinum-certified buyer through their OPEN program is a huge acknowledgment that we are strongly positioned to deliver our clients optimal ROI and actionable marketing insights.

For the first time, EY will have a global catalog containing a 360°/Single View of customer information…having tied it seamlessly into our new SAP ERP/CRM, and global data warehouse systems…and now have a huge opportunity to tie the new customer catalog into our analytics and operational systems within EY, which is key to executing on our Vision 2020 strategy.