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Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Salesforce DMP helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual, analyzing the data to understand each individual's preferences, and activating the data across any delivery channel.
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