“We currently have 26 states represented across our members which is fantastic. We can’t feasibly travel to 26 states and do focus groups or interviews with the time and resources allotted.”
"I feel that there is a decreased burden for both participants and researchers. Participants can log in at their own leisure, and complete as many or as few activities as they want. And as soon as we have new products, concepts or content for testing, we can post new activities …
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