"Its very important for us to have a partner like Clicktale who’s able to help us optimize experiences whether on mobile device or desktop."
“We had some tools in place, prior to bringing in Clicktale. But to a large degree we were driving blind, missing a big piece of the puzzle.”
"Experience is the currency of competition in the next age of enterprise development."
"Thanks to Clicktale I can watch my web users, and change the content and the graphics based on their moves."
“Our number one focus as a company is to create an extraordinary customer experience, the best ticket-buying experience in Europe. Clicktale has been an essential partner in our success and in maintaining a truly superior customer experience.”
“We decided to go with Clicktale because as a group, we are working toward becoming more customer-centric. We wanted to get a better view of our online customers: What they do on the website, how individuals behave, how different segments behave, if there are areas that need improvement.”
“For an insurance company, a sale is not always a success. It is not about money in your pocket, but about risk. That’s why Clicktale Psychological Analytics was important to us. Clicktale helped us understand the difference in behavior between Profitable and Non-profitable customer segments.”
“There was definitely an opportunity to improve our mobile site design and revisit the homepage experience to make sure we were capturing and leveraging what customers want. We partnered with Clicktale – and it was an amazing partnership! Together, we found a true mobile-optimized homepage for JanSport which became a key growth driver of the season.”
"We are an Experience Business within the Financial Services Sector."
"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”
"By visualizing the online behavior of visitors who had experienced the different versions within the multivariate test, we were able to understand not only what was happening on the site, but most importantly, why."
"Bringing it all together is really where a product like Clicktale becomes so valuable.”
“The insights from Clicktale are extremely beneficial to us. They enable us to identify and remedy issues very quickly instead of being plagued for an extended time. Clicktale makes it very easy for us to throw bullseyes all day long.”
“Clicktale indeed showed us some issues that we were not able to discover with traditional analytics tools.”
“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the first one is a deep discount on one item and the second is a “two for one” deal on other items. We realised that new members were clicking back and forth between the two options, causing delays and confusion for customers... Further testing across different devices revealed a significant increase of 6.8% on mobile and a 13.2% lift on desktop.”