“For an insurance company, a sale is not always a success. It is not about money in your pocket, but about risk. That’s why Clicktale Psychological Analytics was important to us. Clicktale helped us understand the difference in behavior between Profitable and Non-profitable customer segments.”

"Experience is the currency of competition in the next age of enterprise development."

“By analyzing our website visits with Clicktale, we were able to gain a better perspective on the customer experience and the way in which the website was being used. These insights proved invaluable to enhancing the customer journey and reducing bounce rates.”

"We use Clicktale to define and prioritize areas of customer experience improvements as well as opportunities to increase revenues…It’s about finding the right session replays to show to the right business owners to drive action, and take opinions and hunches out of the equation."

“We had some tools in place, prior to bringing in Clicktale. But to a large degree we were driving blind, missing a big piece of the puzzle.”

"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”

“Our marketing activity was already sophisticated but Clicktale has taken this to the next level by matching our precision timing, so that we can utilize digital interaction data. Clicktale makes it possible for us to measure digital gestures to reveal the customer intent behind every lead, so that we can …

"It’s quite easy nowadays to collect a lot of data – it’s very hard to make it meaningful."

“There was definitely an opportunity to improve our mobile site design and revisit the homepage experience to make sure we were capturing and leveraging what customers want. We partnered with Clicktale – and it was an amazing partnership! Together, we found a true mobile-optimized homepage for JanSport which became a …

"Thanks to Clicktale I can watch my web users, and change the content and the graphics based on their moves."

“Clicktale indeed showed us some issues that we were not able to discover with traditional analytics tools.”

"The unique value ClickTale adds is the ability to show why. ClickTale explains the reasons behind the Adobe Analytics statistics."

"The Christmas page recommendations solidified Walmart’s use of the finder tools and helped fix all issues that customers were experiencing with them."

"ClickTale gives us a great way to visualize what we should be testing and then analyze the results of the tests we run."

"Clicktale helps us validate test results, build trust in the numbers, and improve our digital service."