“Clicktale gives us a holistic view of the customer across devices, on desktop, mobile and tablets, in a way that we’ve never had before. Its allows us to see pain points our customers go through and gives us an empathetic view of their experiences.”
"Experience is the currency of competition in the next age of enterprise development."
“We had some tools in place, prior to bringing in Clicktale. But to a large degree we were driving blind, missing a big piece of the puzzle.”
“We decided to go with Clicktale because as a group, we are working toward becoming more customer-centric. We wanted to get a better view of our online customers: What they do on the website, how individuals behave, how different segments behave, if there are areas that need improvement.”
“For an insurance company, a sale is not always a success. It is not about money in your pocket, but about risk. That’s why Clicktale Psychological Analytics was important to us. Clicktale helped us understand the difference in behavior between Profitable and Non-profitable customer segments.”
“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the first one is a deep discount on one item and the second is a “two for one” deal on other items. We realised that new members were clicking back and forth between the two options, causing delays and confusion for customers... Further testing across different devices revealed a significant increase of 6.8% on mobile and a 13.2% lift on desktop.”
“At TechStyle, building personal relationships with our customers is our lifeblood and we can only do this by garnering as much insight as possible from the data we collect. There were a number of challenges that we needed to combat, some of which only became evident after consulting the analysis of the data provided by Clicktale. Aside from having a lack of valuable insight into the data we’d collected, we knew that people were dropping off before completing the registration quiz and we wanted to make the checkout experience seamless and easy for our customers.”
“Clicktale helped us provide a better experience on mobile devices by substantially reducing frustration upon registration.”
"We had not realized that the position of the banner would cause confusion among potential buyers. ClickTale’s in-page analysis steered us towards running the A/B test, and we are very happy with the outcome. After a short period of testing, we modified the page and the metrics could not be better."
“The insights from Clicktale are extremely beneficial to us. They enable us to identify and remedy issues very quickly instead of being plagued for an extended time. Clicktale makes it very easy for us to throw bullseyes all day long.”
“Our number one focus as a company is to create an extraordinary customer experience, the best ticket-buying experience in Europe. Clicktale has been an essential partner in our success and in maintaining a truly superior customer experience.”
"It’s quite easy nowadays to collect a lot of data – it’s very hard to make it meaningful."
"ClickTale gives us a great way to visualize what we should be testing and then analyze the results of the tests we run."
"Clicktale helps us validate test results, build trust in the numbers, and improve our digital service."
"Clicktale’s integrated workflow and actionable insights helped us better engage clients on our mission-critical web and mobile channel by creating a more convenient and friction-free user experience."