"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”
"We had not realized that the position of the banner would cause confusion among potential buyers. ClickTale’s in-page analysis steered us towards running the A/B test, and we are very happy with the outcome. After a short period of testing, we modified the page and the metrics could not be better."
“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the first one is a deep discount on one item and the second is a “two for one” deal on other items. We realised that new members were clicking back and forth between the two options, causing delays and confusion for customers... Further testing across different devices revealed a significant increase of 6.8% on mobile and a 13.2% lift on desktop.”
“Our marketing activity was already sophisticated but Clicktale has taken this to the next level by matching our precision timing, so that we can utilize digital interaction data. Clicktale makes it possible for us to measure digital gestures to reveal the customer intent behind every lead, so that we can prioritize, plan and make decisions in real time.”
"ClickTale gives us a great way to visualize what we should be testing and then analyze the results of the tests we run."
"Clicktale helps us validate test results, build trust in the numbers, and improve our digital service."
"Clicktale’s integrated workflow and actionable insights helped us better engage clients on our mission-critical web and mobile channel by creating a more convenient and friction-free user experience."
"Clicktale helped us realize that we can optimize our website greatly by making a few simple changes. Our team looks at data every day, but it wasn’t until we had Clicktale that we could actually go in and see what was going on. We can see the experience from the customer’s perspective, and understand what they are expecting. This enables us to see how we can make the site as easy as possible for our customers. We can react more quickly and push the right enhancements up in priority, leading to immediate benefit for customer success and revenue."
"Experience is the currency of competition in the next age of enterprise development."
"We looked at several solutions to help us with this problem, and eventually turned to ClickTale’s In-Page Analytics solution as it offered the clearest picture of customer interactions inside the website."
"We immediately got an understanding of customer behavior that simply would not have been possible before ClickTale."
“Our number one focus as a company is to create an extraordinary customer experience, the best ticket-buying experience in Europe. Clicktale has been an essential partner in our success and in maintaining a truly superior customer experience.”
"The unique value ClickTale adds is the ability to show why. ClickTale explains the reasons behind the Adobe Analytics statistics."
"By visualizing the online behavior of visitors who had experienced the different versions within the multivariate test, we were able to understand not only what was happening on the site, but most importantly, why."
"We are an Experience Business within the Financial Services Sector."