“For an insurance company, a sale is not always a success. It is not about money in your pocket, but about risk. That’s why Clicktale Psychological Analytics was important to us. Clicktale helped us understand the difference in behavior between Profitable and Non-profitable customer segments.”

"Its very important for us to have a partner like Clicktale who’s able to help us optimize experiences whether on mobile device or desktop."

“There was definitely an opportunity to improve our mobile site design and revisit the homepage experience to make sure we were capturing and leveraging what customers want. We partnered with Clicktale – and it was an amazing partnership! Together, we found a true mobile-optimized homepage for JanSport which became a …

"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”

“Clicktale provides the evidence for the data. It allows people to visualize the problems that customers are having and that means that we can get to decisions more quickly, because people can see it with their own eyes.”

“We’ve gotten great support from the Clicktale Customer Experience team and web psychologist to really help us understand customer behaviors and motivation. It’s more than just a technical solution. This is a true partnership that gets great results.”

“Clicktale gives us a holistic view of the customer across devices, on desktop, mobile and tablets, in a way that we’ve never had before. Its allows us to see pain points our customers go through and gives us an empathetic view of their experiences.”

"ClickTale gives us a great way to visualize what we should be testing and then analyze the results of the tests we run."

"Clicktale helps us validate test results, build trust in the numbers, and improve our digital service."

"Clicktale’s integrated workflow and actionable insights helped us better engage clients on our mission-critical web and mobile channel by creating a more convenient and friction-free user experience."

"Clicktale helped us realize that we can optimize our website greatly by making a few simple changes. Our team looks at data every day, but it wasn’t until we had Clicktale that we could actually go in and see what was going on. We can see the experience from the …

"Experience is the currency of competition in the next age of enterprise development."

"By visualizing the online behavior of visitors who had experienced the different versions within the multivariate test, we were able to understand not only what was happening on the site, but most importantly, why."

“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the …

“At TechStyle, building personal relationships with our customers is our lifeblood and we can only do this by garnering as much insight as possible from the data we collect. There were a number of challenges that we needed to combat, some of which only became evident after consulting the analysis …