"It’s quite easy nowadays to collect a lot of data – it’s very hard to make it meaningful."

"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”

“As an analyst, when I give my opinion based on web analytics metrics, that is just my opinion. But if I can show the actual Clicktale replays, it becomes fact that nobody can argue with.”

“There was definitely an opportunity to improve our mobile site design and revisit the homepage experience to make sure we were capturing and leveraging what customers want. We partnered with Clicktale – and it was an amazing partnership! Together, we found a true mobile-optimized homepage for JanSport which became a …

“We decided to go with Clicktale because as a group, we are working toward becoming more customer-centric. We wanted to get a better view of our online customers: What they do on the website, how individuals behave, how different segments behave, if there are areas that need improvement.”

“For an insurance company, a sale is not always a success. It is not about money in your pocket, but about risk. That’s why Clicktale Psychological Analytics was important to us. Clicktale helped us understand the difference in behavior between Profitable and Non-profitable customer segments.”

“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the …

“At TechStyle, building personal relationships with our customers is our lifeblood and we can only do this by garnering as much insight as possible from the data we collect. There were a number of challenges that we needed to combat, some of which only became evident after consulting the analysis …

"We immediately got an understanding of customer behavior that simply would not have been possible before ClickTale."

"Thanks to Clicktale I can watch my web users, and change the content and the graphics based on their moves."

“My team’s mission is to undertake the projects of Sony Communications Network using a web driven approach, for user acquisition, and to increase customer satisfaction.”

“To build and maintain a Digital Marketing Platform, which involves selecting appropriate solutions as well as providing a visual analysis on data for improving the website we are working on.”

“Clicktale indeed showed us some issues that we were not able to discover with traditional analytics tools.”

"We are an Experience Business within the Financial Services Sector."

"The unique value ClickTale adds is the ability to show why. ClickTale explains the reasons behind the Adobe Analytics statistics."