Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. By synthesizing complex behavioral patterns based on millisecond-level actions such as hovers and scrolls, they enable businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night.
"Here’s a person who told us what’s wrong.’ I can then go back and say, ‘How many people had the same experience? How many other people struggled at this page or this step in the funnel?’ and use that to prioritize what gets fixed and what gets built.”
“We’ve gotten great support from the Clicktale Customer Experience team and web psychologist to really help us understand customer behaviors and motivation. It’s more than just a technical solution. This is a true partnership that gets great results.”
“There was definitely an opportunity to improve our mobile site design and revisit the homepage experience to make sure we were capturing and leveraging what customers want. We partnered with Clicktale – and it was an amazing partnership! Together, we found a true mobile-optimized homepage for JanSport which became a key growth driver of the season.”
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