Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. By synthesizing complex behavioral patterns based on millisecond-level actions such as hovers and scrolls, they enable businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night.
“Clicktale indeed showed us some issues that we were not able to discover with traditional analytics tools.”
"The unique value ClickTale adds is the ability to show why. ClickTale explains the reasons behind the Adobe Analytics statistics."
“Often the general consensus is that if people are checking out, then the checkout isn’t broken. But, through Clicktale we realised that there were a lot of people who were confused by the way that we were showing our offer pricing. For example, our VIP programme provides two deals, the first one is a deep discount on one item and the second is a “two for one” deal on other items. We realised that new members were clicking back and forth between the two options, causing delays and confusion for customers... Further testing across different devices revealed a significant increase of 6.8% on mobile and a 13.2% lift on desktop.”
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Browse ClickTale Case Studies, Customer Success Stories, & Customer References from 24 businesses that use ClickTale.
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