"With our 3 million user base and an ever-increasing dataset, CleverTap empowers us to take quick actions with its powerful analytics suite. Their AI-driven RFM segmentation helps us understand how users move through various lifecycle stages. It has also helps us decentralize data within the organization and create a much-needed data-driven culture”
“CleverTap plays a major role in our marketing communication. The big problem that CleverTap helped to solve was in understanding the performance of our campaigns, and based on the performance, results, and data, try to learn new things and maximize our campaign performance.”
“With our campaigns, we make sure that the user is nudged to watch the content that they’ve left midway through."
"With CleverTap coming on board, we don’t have to create multiple campaigns to connect with users across the entire globe. Reaching out to a user based out of Canada or Bangladesh or the UK can now be done through building a single campaign and adding the best send time option."
"ZEE5’s growth across international markets has been quite unprecedented and market after market, the consumer love we get just validates our commitment to bring our audiences across the globe access to the very best of South Asian storytelling, in their preferred language. As we go deeper into markets, making the viewing experience more personalized for our audiences is key to drove greater engagement, and that’s where we look to work further with a unified platform like CleverTap to continually drive greater value across the lifecycle."
"Using CleverTap helps us with easy access to in-depth analytics for every campaign. We get to know how the campaign performed in comparison to the control group. We get to understand how our campaigns perform across cities and countries."
"CleverTap offers us a distinct competitive advantage in the digital news space. We’re now able to execute our campaigns at a record speed with CleverTap’s APIs that help us to automate our campaigns. Now, once a story goes live, we are instantly able to send a campaign, saving us a lot of time and effort while reducing the errors that can come with manually sending campaigns."
"Leveraging CleverTap for automating and personalizing our campaigns has been a game-changer for us. The trigger notifications we’ve sent have given us a 4x boost in conversions in comparison to the previous year."
“We’re now working towards an evolved retention-forward approach to bring maximum value to our existing customers and drive high year-on-year repeat purchases, thereby improving the Customer LTV. We plan to look at customers from a cohort lens instead of a one-size-fits-all approach."
"Since one of our core metrics is user retention, CleverTap’s RFM provides us valuable information about the segments of customers we absolutely should not lose. We can then act upon this information with retention campaigns quickly and effortlessly."
"For a business which is poised to grow 150% year-on-year, having a strong CRM model and the right partners like CleverTap is key for us to sustainably achieve this growth and drive luxury e-commerce adoption in India."
"CleverTap helps us personalize in real time. We can send notifications to users as soon as they browse our site, view a product or category. We can instantly connect with them using the right message and right landing page."
"With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard."
"Using CleverTap’s real-time analytics like events, funnels, and trends, we have been able to refine our campaigns and journeys immensely."
"Before CleverTap, we used to send emails manually or leverage a combination of platforms. Every customization needed support from our developers. Now, CleverTap captures all the events and we can easily trigger events based on these event properties. This process is simple and less time and resource-intensive."