"Partnering with CleverTap gives us the tools and insights to deeply understand user behaviour and personalise communication, transforming engagement and retention to deliver tangible impact. This offers us a clear strategic edge as we scale our business."
"With CleverTap coming on board, we don’t have to create multiple campaigns to connect with users across the entire globe. Reaching out to a user based out of Canada or Bangladesh or the UK can now be done through building a single campaign and adding the best send time option."
“Cart-to-checkout ratio is a key metric we track at this stage, which we segregate based on product."
“CleverTap is an essential part of our user communications. It helps us to track the effectiveness of our messaging and helps us boost conversions, retention, and customer LTV.”
“We chose CleverTap because it had everything we needed in terms of engagement to get us off the ground. We are able to nurture our members and aid them in feeling connected to their community. Our goal is to have our members contribute and feel closer to their community. CleverTap powers us in this goal by enabling us to demonstrate value to our Members and users so that they can get to know their community better and find new ways to participate.”
"ZEE5’s growth across international markets has been quite unprecedented and market after market, the consumer love we get just validates our commitment to bring our audiences across the globe access to the very best of South Asian storytelling, in their preferred language. As we go deeper into markets, making the viewing experience more personalized for our audiences is key to drove greater engagement, and that’s where we look to work further with a unified platform like CleverTap to continually drive greater value across the lifecycle."
"Using CleverTap helps us with easy access to in-depth analytics for every campaign. We get to know how the campaign performed in comparison to the control group. We get to understand how our campaigns perform across cities and countries."
"CleverTap offers us a distinct competitive advantage in the digital news space. We’re now able to execute our campaigns at a record speed with CleverTap’s APIs that help us to automate our campaigns. Now, once a story goes live, we are instantly able to send a campaign, saving us a lot of time and effort while reducing the errors that can come with manually sending campaigns."
"Leveraging CleverTap for automating and personalizing our campaigns has been a game-changer for us. The trigger notifications we’ve sent have given us a 4x boost in conversions in comparison to the previous year."
“We’re now working towards an evolved retention-forward approach to bring maximum value to our existing customers and drive high year-on-year repeat purchases, thereby improving the Customer LTV. We plan to look at customers from a cohort lens instead of a one-size-fits-all approach."
"Since one of our core metrics is user retention, CleverTap’s RFM provides us valuable information about the segments of customers we absolutely should not lose. We can then act upon this information with retention campaigns quickly and effortlessly."
"For a business which is poised to grow 150% year-on-year, having a strong CRM model and the right partners like CleverTap is key for us to sustainably achieve this growth and drive luxury e-commerce adoption in India."
"CleverTap helps us personalize in real time. We can send notifications to users as soon as they browse our site, view a product or category. We can instantly connect with them using the right message and right landing page."
"With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard."
"Using CleverTap’s real-time analytics like events, funnels, and trends, we have been able to refine our campaigns and journeys immensely."