“The Clear Channel digital billboards were a great way to welcome our newest acquisitions to the Tampa Bay market.”
“The UCare Outdoor program has been well received. We are able to target our message to our customers and prospects in a very localized and efficient manner. We have been very pleased.”
“Kemps has used outdoor advertising in the Twin Cities for over 20 years. Consumers play back strong unaided awareness for the Kemps campaign delivered via rotary bulletins. I believe our “Kemps. It’s the Cows” outdoor campaign has become iconic and effectively drives brands sales.”
“The use of digital billboards was the key marketing component in the launch of WPOI and was a great tool to welcome the new product into the market.”
“So far we have 133 applicants from the billboards. The number seems to be growing more quickly each week.”
“Edina Realty is known as a leader in technology. The fact that these boards are digital and new to market made this a perfect fit for our advertising needs and reinforced our commitment to using the latest technology to reach consumers. The greatest benefit to using digital boards versus static is the ability to change our message within 24 hours. We can be responsive to the market as well as advertise special promotions in a way that wasn’t possible with outdoor advertising in the past.”
“The billboard program was the backbone of our open house campaign. Without this media partner we would not have had the attendance of over 800 people. We will use outdoor again next year.”
“The execution of the DMA-wide Outdoor program has piqued the interest in the medium among Milwaukee Taco Bell franchisees to use Outdoor for their own local store marketing efforts. The program has now been rolled out to other DMAs.”
“We are very fortunate to have Clear Channel as a friend of the Scouting program. Like many other non-profit agencies, we have a small marketing budget but we are able to spread our message with the help of Clear Channel.”
“I couldn’t help but notice the Clear Channel digital boards popping up. I realized immediately that this technology was a huge change to this medium - it went from being an image vehicle to an action vehicle. The colors are vibrant, the locations are hard to miss and the flexibility is a game-changer. Now I can promote tonight’s special feature for our newscast and start plugging tomorrow’s once the newscast ends. We were noticed- that’s for sure. The system to get our boards posted was flawless. I learned pretty quickly that someone is available 24/7 for any changes that needed to be made and that the boards are constantly monitored. I never had to wait more than a couple minutes whenever I called or emailed.”
“Public response to the ads was excellent. We surveyed all of our new incoming students. More than 20% said they saw the boards.”
“The billboards we put up advertising our responsible banking practices were an incredible success. They led to multiple stories in local media outlets, including both print sources and multiple television stations. Our return on the investment was excellent.”
“In addition to anecdotal mentions of the visibility of the billboard, We tracked 100 direct responses to our custom URL. These responses would have come exclusively from our billboard and direct mail campaign.”
“We generated significant ‘earned’ media through our QR code program with Clear Channel Airports. Our program was picked up in the New York Times! We wouldn’t have been able to properly execute the campaign without CCA.”
“Overall it was a successful campaign that benefited the center and hospital.”