Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with over 570,000 displays in 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 1,100 digital billboards across 28 markets in the U.S. and more than 13,500 digital displays in international markets.
“Most customer calls start with ‘Do you still have the $10 pizza.”
“In addition to anecdotal mentions of the visibility of the billboard, We tracked 100 direct responses to our custom URL. These responses would have come exclusively from our billboard and direct mail campaign.”
“We have advertised in the past in newspaper, radio, direct mail, and we were never sure how effective it was. But with our outdoor poster program, we generated new business right after the billboard went up. No customer had ever mentioned our ad before. We belive that outdoor is a very affordable and effective way to advertise.”
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