Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with over 570,000 displays in 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 1,100 digital billboards across 28 markets in the U.S. and more than 13,500 digital displays in international markets.
“I couldn’t help but notice the Clear Channel digital boards popping up. I realized immediately that this technology was a huge change to this medium - it went from being an image vehicle to an action vehicle. The colors are vibrant, the locations are hard to miss and the flexibility is a game-changer. Now I can promote tonight’s special feature for our newscast and start plugging tomorrow’s once the newscast ends. We were noticed- that’s for sure. The system to get our boards posted was flawless. I learned pretty quickly that someone is available 24/7 for any changes that needed to be made and that the boards are constantly monitored. I never had to wait more than a couple minutes whenever I called or emailed.”
“For the coverage we received it really was the perfect medium for a new product introduction. We are also very excited to roll out our Digital winter program!”
“Public response to the ads was excellent. We surveyed all of our new incoming students. More than 20% said they saw the boards.”
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