“It was the first time the head office in South Korea sent out a multimedia release. It was a good way to engage our target audiences with visuals including videos, as well as localize the release in multiple languages to boost engagement and media pickups. We would like to thank Cision’s Korea team for making our first multi-channel news release a success.”
"Utilizing Cision’s software has enabled us to increase our time management savings by over 30 percent."
"Once we loaded our content into Cision’s platform it began hitting the big name websites. We immediately saw an increase in all of our metrics. Since we started the Cision content marketing program, referral traffic to our website has increased by 20 percent."
“Some customers will require all of our services, while others will need just PR or just social media. No matter what request we receive, we need to be fast and well-equipped. This means having a good communications and PR platform that maximizes efficiency. We needed a system that could help our large team throughout the PR process."
“Earned media gets us into the communities where people actually live. That kind of coverage connects people more deeply to our mission and provides real value -- arguably more than the traditional full-page ad.”
"We work to make sure farmers' voices are being heard. This involves sharing their stories through PR, advertising, consumer outreach programs, and social media campaigns."
“It’s a major corporation, and the number of things happening on a day to day basis from Walmart never stops. A lot of travelers who may come here are not necessary tourists, they’re here on business. If they have the right information, though, they will also partake in what the community has to offer.”
“Charlie and StarKist are known for their nostalgia and fun, engaging essence, so the campaign was a way to bring that to life. Even though the election was serious and intense, we felt it was important to tap into a real-time event while also bringing our audience some levity."
"Cision has greatly simplified our media processes. The platform allows us to quickly gauge volume of coverage and its impact, locate reporters, expedite reports to senior executives, delineate prominent themes and much more. Best of all, it integrates a variety of media items into one central tool, which allows us to be more proactive and frees up time for other tasks."