"In just one year of using the Vocus PR Suite, we tripled media exposure, reduced the amount of negative news, and increased the amount of impressions with the correct use of the organization’s name and key messaging by 535 percent."

“We made it clear that it has nothing to do with politics; it’s all about people and bringing cultures together.”

"One of the best features for us is the adding the results captured via Tags are built into reports with charts that show things such as changes in the volume of impressions year over year, which tags were used the most and so on. “Being able to group coverage by …

“From a PR perspective, it was a tough call. We asked ourselves Do we continue to take these interviews or keep our mouths shut or let it die down? We wanted to ride the wave we were getting, but at the same time we had a lot of other things …

“We have a number of people that we have to communicate with, the largest one being the general public in the UK and internationally. There are so many charities in the UK that in order to raise our profile, it’s important to make people aware that dementia is an issue …

“Cision is always reachable for me or my team, whether it’s a challenge, a request, whatever. I don’t know if that’s true for other companies that offer this kind of technology. It’s not only about the return on investment—I feel very happy with the customer support.”

“We were using Meltwater along with a separate provider for quarterly insights analysis reports of both the Foundation and the hospital, which are two different communications teams. It would take our team three hours every morning to compile our media monitoring reports. There were a lot of mentions to sort …

“Part of the magic of Indigo is the depth of books, toys and gifts we offer our customers, and from a media relations perspective, it means a lot of incredible, earned coverage that we are managing internally.”

“It’s important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market, she says. “Although …

"The campaign was a massive success and achieved its most important goal: it provided families and individuals with pets much-needed peace of mind and the knowledge needed to keep calm through the storm.”

“We would love to spend all of our time on proactive, positive media outreach about new products and services to local news media outlets in our major markets. Of course, the reality is that’s not all we get to do. We also have to deal with reactive communications in response …

“I needed to be able to demonstrate value to senior leaders, especially since we’re now investing in communications and PR in a way that Gumtree has never done before. Measurement provides that substantial proof and shows the true RoI of marketing and PR.”

“There is a lot to Cision that we’re not currently using. We’re looking forward to exploring Cision's full potential to further our communications strategy.”

"To be that, we need to cut through the noise of an endless news cycle that changes so quickly and has so many voices involved. Our position is that we are a reliable, unbiased and fact-based source for media and the general public."

“I support a global marketing team so need to be very productive. Using three separate platforms was inefficient. To help streamline workflows, shave costs, and better enable us to deliver on our communications strategy, we consolidated our PR services.”