“Using a multichannel approach was key for us. We quickly realized that our target audience consumes information using various platforms. We wanted to maximize our reach by sending our message using different mediums and channels. With Cision and PR Newswire’s solutions, we were able to target that specific niche audience …

“Charlie and StarKist are known for their nostalgia and fun, engaging essence, so the campaign was a way to bring that to life. Even though the election was serious and intense, we felt it was important to tap into a real-time event while also bringing our audience some levity."

“It can be difficult for a blended whisky to break through the noise.Traditionally you’d have to match the marketing bucks of the big labels. Our way to cut through was to come up with a compelling proposition but also being able to package the release and the assets in a …

“We have a number of people that we have to communicate with, the largest one being the general public in the UK and internationally. There are so many charities in the UK that in order to raise our profile, it’s important to make people aware that dementia is an issue …

“We made it clear that it has nothing to do with politics; it’s all about people and bringing cultures together.”

“Cision is always reachable for me or my team, whether it’s a challenge, a request, whatever. I don’t know if that’s true for other companies that offer this kind of technology. It’s not only about the return on investment—I feel very happy with the customer support.”

“We were using Meltwater along with a separate provider for quarterly insights analysis reports of both the Foundation and the hospital, which are two different communications teams. It would take our team three hours every morning to compile our media monitoring reports. There were a lot of mentions to sort …

"One of the best features for us is the adding the results captured via Tags are built into reports with charts that show things such as changes in the volume of impressions year over year, which tags were used the most and so on. “Being able to group coverage by …

“Part of the magic of Indigo is the depth of books, toys and gifts we offer our customers, and from a media relations perspective, it means a lot of incredible, earned coverage that we are managing internally.”

“It’s important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market, she says. “Although …

"The campaign was a massive success and achieved its most important goal: it provided families and individuals with pets much-needed peace of mind and the knowledge needed to keep calm through the storm.”

“We would love to spend all of our time on proactive, positive media outreach about new products and services to local news media outlets in our major markets. Of course, the reality is that’s not all we get to do. We also have to deal with reactive communications in response …

“I needed to be able to demonstrate value to senior leaders, especially since we’re now investing in communications and PR in a way that Gumtree has never done before. Measurement provides that substantial proof and shows the true RoI of marketing and PR.”

“There is a lot to Cision that we’re not currently using. We’re looking forward to exploring Cision's full potential to further our communications strategy.”

"To be that, we need to cut through the noise of an endless news cycle that changes so quickly and has so many voices involved. Our position is that we are a reliable, unbiased and fact-based source for media and the general public."