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Chadwick Martin Bailey Passion is to help leading brands to make critical decisions with confidence. They are a full-service custom market research firm, helping the most successful brands in the world engage, innovate and grow by leveraging the very best of advanced analytics, consumer psychology and market strategy. As an AMA Gold Top 50 company with over 70 super-smart and dedicated employees, they’re large enough to tackle the most complex business challenges and small enough to be agile and creative. Their highly custom approach, innovative design, and rock-solid execution ensure you get the answers you need to stay ahead of the competition
"The work helped us understand how paths varied among customers. We saw that one of our key segments was engaged heavily in digital media and much earlier in the launch cycle. This really helped us with our Battlefield 3 marketing, where we were able to tailor our creative to effectively differentiate the behaviors of groups of customers and act accordingly. It also reinforced what we were seeing in ROI analysis based on Market Mix modeling, and made us even more confident there. It has helped confirm that we’re making the right decisions by investing more marketing dollars into digital and video."
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