Chadwick Martin Bailey Testimonials

"The work helped us understand how paths varied among customers. We saw that one of our key segments was engaged heavily in digital media and much earlier in the launch cycle. This really helped us with our Battlefield 3 marketing, where we were able to tailor our creative to effectively differentiate the behaviors of groups of customers and act accordingly. It also reinforced what we were seeing in ROI analysis based on Market Mix modeling, and made us even more confident there. It has helped confirm that we’re making the right decisions by investing more marketing dollars into digital and video."

"CMB’s research was fundamental to creating our new ad campaign and renewing our brand positioning. Their innovative quantitative approach provided a basis for reviewing what worked and what didn’t. They provided the agency with a clear direction, while allowing for the creative flexibility to create one of our most successful ad campaigns to date."