"Our tech stack including Snowflake and Census allows us to integrate our data from multiple different sources into one source of truth, so that we can activate all our data and unlock it in lots of different ways. Census helps us create audiences and segments and even push machine learning …

"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”

"We've been able to train folks who traditionally would write out a request form, send it to the BI team, and wait a few days to get their data. Now we've got analysts outside of the BI team, folks who aren't comfortable writing code or merging changes into our BI …

"One of our biggest concerns when finding a reverse ETL tool was ease-of-use. Census has been extremely easy to use and easy to implement."

"One of the problems we were running into was actually our API usage. We were just absolutely blowing through our call limit with Salesforce. Syncing one sales opportunity could easily have used 10 API calls."

"From the first demo, I was hooked. Especially the fact that it would plug in directly to our database, which is our source of truth, so I didn't have to go through Shopify anymore."