"We evaluated what it would take to build these capabilities, and it was a six-month process to create an MVP with just a handful of platforms. It just didn't make sense. With Census Embedded, I can keep my development overhead low and focus on what makes NextAfter unique. Moving faster …

"This is revolutionary. When we first implemented the data warehouse, we tried to be digital leaders in sport but could never get to a personalized experience. We had the warehouse but couldn’t activate it, because I didn’t want to build a monolithic system and the API. This makes me so …

"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."

“During the evaluation phase, we found Census to be so much more user friendly. It’s one of the best tools that I've ever used in terms of how easy it is to integrate with other tools, connect to Snowflake, and even build segments. It's literally very intuitive and it feels …

“My background is marketing and I'm finding Census very, very easy to use compared to other tools. You don't have to be an engineer to actually understand how to use it.”

“Census helped us leverage technology in the right way to make sure we orchestrate most effectively.”

"Census allowed us to do things that, at other companies, had taken months to build with a data team."

"Data teams get stretched thin. It’s so important that the operational people can just own the operations pieces."

"One of the problems we were running into was actually our API usage. We were just absolutely blowing through our call limit with Salesforce. Syncing one sales opportunity could easily have used 10 API calls."

“Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!”

"I’ve failed as a Revenue Ops leader if I’ve sent users into a BI tool to retrieve information. I want to make sure the data shows up where they’re working — it’s at their fingertips whenever they need it."

“Census can tell me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With all that information and all those records, specific details are captured in Census, which means it's easier to go and troubleshoot that data. Even people who …

“It was extremely minimal, Back in the day we used a tool that literally did one job load the account ID, and then everything was triggered based on that. But because of that, everything happened in a very suboptimal way.”

"We estimated that it would take six months to implement a CDP fully, but with Census we were up and running in one day. There was no need to modify the code base. There was no UAT. We just plugged it into the data warehouse and were ready to go."

"Because we’re using the API, it’s very easy for us to pull back all the information about our syncs – how many records failed, how many records succeeded, how many records tried to sync – and we can plug that information into our internal monitoring systems."