43 Census Testimonials

"I’ve failed as a Revenue Ops leader if I’ve sent users into a BI tool to retrieve information. I want to make sure the data shows up where they’re working — it’s at their fingertips whenever they need it."

“Census helped us leverage technology in the right way to make sure we orchestrate most effectively.”

"We estimated that it would take six months to implement a CDP fully, but with Census we were up and running in one day. There was no need to modify the code base. There was no UAT. We just plugged it into the data warehouse and were ready to go."

"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."

“If we don’t have this data, we’re not going to have a Sales team.”

"Data teams get stretched thin. It’s so important that the operational people can just own the operations pieces."

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”

“During the evaluation phase, we found Census to be so much more user friendly. It’s one of the best tools that I've ever used in terms of how easy it is to integrate with other tools, connect to Snowflake, and even build segments. It's literally very intuitive and it feels like the people who've created the product have really tried to put themselves in the user's shoes.”

“My background is marketing and I'm finding Census very, very easy to use compared to other tools. You don't have to be an engineer to actually understand how to use it.”

"Census handles the PebblePost integration using SFTP — sending customer addresses in the format that they want and the segment they’re part of as a tag."

"This is revolutionary. When we first implemented the data warehouse, we tried to be digital leaders in sport but could never get to a personalized experience. We had the warehouse but couldn’t activate it, because I didn’t want to build a monolithic system and the API. This makes me so happy."

"From the first demo, I was hooked. Especially the fact that it would plug in directly to our database, which is our source of truth, so I didn't have to go through Shopify anymore."

"We've been able to train folks who traditionally would write out a request form, send it to the BI team, and wait a few days to get their data. Now we've got analysts outside of the BI team, folks who aren't comfortable writing code or merging changes into our BI repo, that can set up their own connections to feed their operations tools out of our warehouse."

“Census is a big part of how we drive net new business and greatly reduce costs using data. Often you’ll have a multifaceted campaign that needs to target the same users across many different touchpoints. What we’ve been able to do in Census is finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.”

"We want to be a source of truth for pricing and billing data. But in order to be a source of truth, we need to distribute that data to relevant services. Exporting to Salesforce is a non-negotiable for our customers, and Census Embedded helps us do that seamlessly."