43 Census Testimonials

“Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!”

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."

"Census allowed us to do things that, at other companies, had taken months to build with a data team."

“If we don’t have this data, we’re not going to have a Sales team.”

"We evaluated what it would take to build these capabilities, and it was a six-month process to create an MVP with just a handful of platforms. It just didn't make sense. With Census Embedded, I can keep my development overhead low and focus on what makes NextAfter unique. Moving faster is going to translate into much better results and ROI long term."

“I remember it was Halloween when I first noticed, We were using a manual process to correlate information when I realized the trial numbers I saw in one place didn’t match with what I saw in the other. We later found out that half the people who were signing up for our product weren’t getting into our system at all because there was something broken.”

"This is revolutionary. When we first implemented the data warehouse, we tried to be digital leaders in sport but could never get to a personalized experience. We had the warehouse but couldn’t activate it, because I didn’t want to build a monolithic system and the API. This makes me so happy."

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

“Our sales people don’t want to look at 10 different tools to understand what our users are doing. The system we’ve built with Census brings the data right to their fingertips so they can focus and spend more time with customers.”

"Without Census, our sales reps would be flying blind or need a dedicated sales analyst to support them."

"We estimated that it would take six months to implement a CDP fully, but with Census we were up and running in one day. There was no need to modify the code base. There was no UAT. We just plugged it into the data warehouse and were ready to go."

"Census handles the PebblePost integration using SFTP — sending customer addresses in the format that they want and the segment they’re part of as a tag."

"A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step. It’s really, really powerful and I think we're going to get a lot of use out of it."

"Census solves two problems for us. It removes the bottleneck to get integrations out of the warehouse. It also centralizes where we look for data going out so it’s given us a lot more confidence."

"Our tech stack including Snowflake and Census allows us to integrate our data from multiple different sources into one source of truth, so that we can activate all our data and unlock it in lots of different ways. Census helps us create audiences and segments and even push machine learning outputs into Braze, or ad platforms such as Facebook and Google Ads. It also means we're not locked into the particular limitations of an individual tool, like a CDP, so we can have a great deal of flexibility."