"Rapid iteration is hard to do when you don’t have data. You don’t have the ability to try different things. You run the same playbook, not optimizing, not growing. With access to this data, my team can turn their ideas into action faster than ever."
"One of our biggest concerns when finding a reverse ETL tool was ease-of-use. Census has been extremely easy to use and easy to implement."
"Data teams get stretched thin. It’s so important that the operational people can just own the operations pieces."
"Census handles the PebblePost integration using SFTP — sending customer addresses in the format that they want and the segment they’re part of as a tag."
"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."
“Census helped us leverage technology in the right way to make sure we orchestrate most effectively.”
"We've been able to train folks who traditionally would write out a request form, send it to the BI team, and wait a few days to get their data. Now we've got analysts outside of the BI team, folks who aren't comfortable writing code or merging changes into our BI repo, that can set up their own connections to feed their operations tools out of our warehouse."
“Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!”
"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."
"From the first demo, I was hooked. Especially the fact that it would plug in directly to our database, which is our source of truth, so I didn't have to go through Shopify anymore."
"We want to be a source of truth for pricing and billing data. But in order to be a source of truth, we need to distribute that data to relevant services. Exporting to Salesforce is a non-negotiable for our customers, and Census Embedded helps us do that seamlessly."
"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."
"Because we’re using the API, it’s very easy for us to pull back all the information about our syncs – how many records failed, how many records succeeded, how many records tried to sync – and we can plug that information into our internal monitoring systems."
"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."
“Since so many people at Atrium know how to do Salesforce reporting, I knew you could do all sorts of fun stuff with Census. People could literally start building castles in the sky. And that's what we did.”