"We want to be a source of truth for pricing and billing data. But in order to be a source of truth, we need to distribute that data to relevant services. Exporting to Salesforce is a non-negotiable for our customers, and Census Embedded helps us do that seamlessly."

"Data teams get stretched thin. It’s so important that the operational people can just own the operations pieces."

"With Census, we were at scale and fully operationalized by the time our trial was finished."

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."

"One of the problems we were running into was actually our API usage. We were just absolutely blowing through our call limit with Salesforce. Syncing one sales opportunity could easily have used 10 API calls."

"As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing."

"I can spend more time optimizing the system itself, instead of writing queries, troubleshooting code, and communicating between different teams."

"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."

"From the first demo, I was hooked. Especially the fact that it would plug in directly to our database, which is our source of truth, so I didn't have to go through Shopify anymore."

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

“I remember it was Halloween when I first noticed, We were using a manual process to correlate information when I realized the trial numbers I saw in one place didn’t match with what I saw in the other. We later found out that half the people who were signing up …

"One of our biggest concerns when finding a reverse ETL tool was ease-of-use. Census has been extremely easy to use and easy to implement."

"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."

"Census’s warehouse logging enables healthy end-to-end data flows by helping us drill down to each record and ensure data quality. We can find bottlenecks in our ETL provider and our own transformations, not just reverse ETL pipelines."

"We evaluated what it would take to build these capabilities, and it was a six-month process to create an MVP with just a handful of platforms. It just didn't make sense. With Census Embedded, I can keep my development overhead low and focus on what makes NextAfter unique. Moving faster …