43 Census Testimonials

“Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!”

“We were setting up Salesforce and Facebook ads. We were needing to sync data into those two different platforms from our data warehouse, because we wanted to export some set of users, like, ‘people who have been active in the last 90 days’ for example.”

“Since so many people at Atrium know how to do Salesforce reporting, I knew you could do all sorts of fun stuff with Census. People could literally start building castles in the sky. And that's what we did.”

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."

"I’ve failed as a Revenue Ops leader if I’ve sent users into a BI tool to retrieve information. I want to make sure the data shows up where they’re working — it’s at their fingertips whenever they need it."

"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."

"Rapid iteration is hard to do when you don’t have data. You don’t have the ability to try different things. You run the same playbook, not optimizing, not growing. With access to this data, my team can turn their ideas into action faster than ever."

“Census can tell me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With all that information and all those records, specific details are captured in Census, which means it's easier to go and troubleshoot that data. Even people who are not as close to the data can still go in and look at what might be wrong, because Census provides a good layer of transparency into how the data pipeline is feeding the data.”

“It was extremely minimal, Back in the day we used a tool that literally did one job load the account ID, and then everything was triggered based on that. But because of that, everything happened in a very suboptimal way.”

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

"Census’s warehouse logging enables healthy end-to-end data flows by helping us drill down to each record and ensure data quality. We can find bottlenecks in our ETL provider and our own transformations, not just reverse ETL pipelines."

"It’s transforming the way that we operate."

"We want to be a source of truth for pricing and billing data. But in order to be a source of truth, we need to distribute that data to relevant services. Exporting to Salesforce is a non-negotiable for our customers, and Census Embedded helps us do that seamlessly."

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”