43 Census Testimonials

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”

“We were setting up Salesforce and Facebook ads. We were needing to sync data into those two different platforms from our data warehouse, because we wanted to export some set of users, like, ‘people who have been active in the last 90 days’ for example.”

“Census is a big part of how we drive net new business and greatly reduce costs using data. Often you’ll have a multifaceted campaign that needs to target the same users across many different touchpoints. What we’ve been able to do in Census is finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.”

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

"Rapid iteration is hard to do when you don’t have data. You don’t have the ability to try different things. You run the same playbook, not optimizing, not growing. With access to this data, my team can turn their ideas into action faster than ever."

"We've been able to train folks who traditionally would write out a request form, send it to the BI team, and wait a few days to get their data. Now we've got analysts outside of the BI team, folks who aren't comfortable writing code or merging changes into our BI repo, that can set up their own connections to feed their operations tools out of our warehouse."

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."

"A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step. It’s really, really powerful and I think we're going to get a lot of use out of it."

"Census solves two problems for us. It removes the bottleneck to get integrations out of the warehouse. It also centralizes where we look for data going out so it’s given us a lot more confidence."

"Our tech stack including Snowflake and Census allows us to integrate our data from multiple different sources into one source of truth, so that we can activate all our data and unlock it in lots of different ways. Census helps us create audiences and segments and even push machine learning outputs into Braze, or ad platforms such as Facebook and Google Ads. It also means we're not locked into the particular limitations of an individual tool, like a CDP, so we can have a great deal of flexibility."

"With Census, we were at scale and fully operationalized by the time our trial was finished."

“Census can tell me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With all that information and all those records, specific details are captured in Census, which means it's easier to go and troubleshoot that data. Even people who are not as close to the data can still go in and look at what might be wrong, because Census provides a good layer of transparency into how the data pipeline is feeding the data.”

“It was extremely minimal, Back in the day we used a tool that literally did one job load the account ID, and then everything was triggered based on that. But because of that, everything happened in a very suboptimal way.”

"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."