"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

“I remember it was Halloween when I first noticed, We were using a manual process to correlate information when I realized the trial numbers I saw in one place didn’t match with what I saw in the other. We later found out that half the people who were signing up …

"As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing."

"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."

"It’s transforming the way that we operate."

“An indispensable tool for BizOps and Go-to-market teams."

"With Census, we were at scale and fully operationalized by the time our trial was finished."

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”

“During the evaluation phase, we found Census to be so much more user friendly. It’s one of the best tools that I've ever used in terms of how easy it is to integrate with other tools, connect to Snowflake, and even build segments. It's literally very intuitive and it feels …

“My background is marketing and I'm finding Census very, very easy to use compared to other tools. You don't have to be an engineer to actually understand how to use it.”

"Census allowed us to do things that, at other companies, had taken months to build with a data team."

"Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census."

"One of the problems we were running into was actually our API usage. We were just absolutely blowing through our call limit with Salesforce. Syncing one sales opportunity could easily have used 10 API calls."

"We estimated that it would take six months to implement a CDP fully, but with Census we were up and running in one day. There was no need to modify the code base. There was no UAT. We just plugged it into the data warehouse and were ready to go."

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."