"With Census, we were at scale and fully operationalized by the time our trial was finished."

"We estimated that it would take six months to implement a CDP fully, but with Census we were up and running in one day. There was no need to modify the code base. There was no UAT. We just plugged it into the data warehouse and were ready to go."

"Census’s warehouse logging enables healthy end-to-end data flows by helping us drill down to each record and ensure data quality. We can find bottlenecks in our ETL provider and our own transformations, not just reverse ETL pipelines."

"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."

"We want to be a source of truth for pricing and billing data. But in order to be a source of truth, we need to distribute that data to relevant services. Exporting to Salesforce is a non-negotiable for our customers, and Census Embedded helps us do that seamlessly."

"Census makes data a lot more accessible. Reps want to have the data they need immediately to be able to act on it. Now they can actually do that."

"It’s transforming the way that we operate."

“Cost scalability is a key consideration for us. We’ve been burnt before with event volumes so we went into cost scalability with eyes wide open.”

“During the evaluation phase, we found Census to be so much more user friendly. It’s one of the best tools that I've ever used in terms of how easy it is to integrate with other tools, connect to Snowflake, and even build segments. It's literally very intuitive and it feels …

“My background is marketing and I'm finding Census very, very easy to use compared to other tools. You don't have to be an engineer to actually understand how to use it.”

“An indispensable tool for BizOps and Go-to-market teams."

"We've been able to train folks who traditionally would write out a request form, send it to the BI team, and wait a few days to get their data. Now we've got analysts outside of the BI team, folks who aren't comfortable writing code or merging changes into our BI …

"One of the problems we were running into was actually our API usage. We were just absolutely blowing through our call limit with Salesforce. Syncing one sales opportunity could easily have used 10 API calls."

"From the first demo, I was hooked. Especially the fact that it would plug in directly to our database, which is our source of truth, so I didn't have to go through Shopify anymore."

“Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!”