Captify® Testimonials

"Working with Captify enabled us to craft a sophisticated, dynamic audience matrix for the launch of our new wearable and audio product range. With Captify’s technology we built a range of search-powered audiences with an affinity, interest and intent linked to the unique attributes of each of our products. This approach brought more accountability to our awareness strategy. Showcasing the products via video was also crucial to demonstrating their full capabilities. The approach allowed us to drive a more hyper-relevant experience for consumers—which delivered a brand uplift and perception evolution overall."

“As a brand, we’re on a mission to cement our role in our consumers’ weekly meals. Tapping into real-time search data to optimize creative on the fly and deliver personalized messaging, without immense production costs, enabled us to stay top of mind and authentically serve different household types with messages that resonate, ultimately helping us establish a seamless moment to associate with our products. After the success of this campaign, we are now keen to explore more opportunities for dynamic creative. We look forward to collaborating with Mindshare and Captify for future campaign innovations, learning from post-campaign insights to capitalise on top trigger moments and tackle further pain points and barriers, bringing new families into our vibrant brand.”