“We are always looking for innovative ways to launch Sky Original content, so we were excited to collaborate with MediaCom and Captify to test out a never-before-seen ‘video branching’ activation for the release of SAS: Red Notice. By leveraging our existing audiences, coupled with Captify’s data-driven audience and creative strategy, …

“As a brand, we’re on a mission to cement our role in our consumers’ weekly meals. Tapping into real-time search data to optimize creative on the fly and deliver personalized messaging, without immense production costs, enabled us to stay top of mind and authentically serve different household types with messages …