Captify® Testimonials

“As a brand, we’re on a mission to cement our role in our consumers’ weekly meals. Tapping into real-time search data to optimize creative on the fly and deliver personalized messaging, without immense production costs, enabled us to stay top of mind and authentically serve different household types with messages that resonate, ultimately helping us establish a seamless moment to associate with our products. After the success of this campaign, we are now keen to explore more opportunities for dynamic creative. We look forward to collaborating with Mindshare and Captify for future campaign innovations, learning from post-campaign insights to capitalise on top trigger moments and tackle further pain points and barriers, bringing new families into our vibrant brand.”

“For brands, DCO strategies have emerged as a critical campaign tactic to create connections with audiences that resonate at a more personalized level. Today's consumers demand experiences that are meaningful to them, which means brands need to know what content to deliver to a specific consumer in the moment. Partnering with Captify’s Studio to fuse DCO with search data enabled a better understanding of the motivations, mindsets, and emotions that drive consumer decision-making, resulting with Old El Paso’s ability to establish a key moment with audiences and stay top of mind.”