“We are always looking for innovative ways to launch Sky Original content, so we were excited to collaborate with MediaCom and Captify to test out a never-before-seen ‘video branching’ activation for the release of SAS: Red Notice. By leveraging our existing audiences, coupled with Captify’s data-driven audience and creative strategy, …

"Working with Captify enabled us to craft a sophisticated, dynamic audience matrix for the launch of our new wearable and audio product range. With Captify’s technology we built a range of search-powered audiences with an affinity, interest and intent linked to the unique attributes of each of our products. This …