“We are always looking for innovative ways to launch Sky Original content, so we were excited to collaborate with MediaCom and Captify to test out a never-before-seen ‘video branching’ activation for the release of SAS: Red Notice. By leveraging our existing audiences, coupled with Captify’s data-driven audience and creative strategy, we have been able to reach our target audience in an innovative and engaging way, backing the growth of our Original films.”
"Captify brings strong and diverse demand to the table, connecting our supply with advertising that fits the distinctive wants and needs of our audiences."
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