“Captify have been a great partner for the Heineken business and our Birra Moretti campaign specifically. Their ability to unlock new audiences through intent data is extremely valuable for our planning and activation with Captify and across other channels. The effectiveness of the campaigns through a cookieless approach is also important for our business as we are adapting to the cookieless future. We are looking forward to seeing the outcomes of campaigns across other brands in our portfolio and expanding our partnership further.”
"Working with Captify enabled us to craft a sophisticated, dynamic audience matrix for the launch of our new wearable and audio product range. With Captify’s technology we built a range of search-powered audiences with an affinity, interest and intent linked to the unique attributes of each of our products. This approach brought more accountability to our awareness strategy. Showcasing the products via video was also crucial to demonstrating their full capabilities. The approach allowed us to drive a more hyper-relevant experience for consumers—which delivered a brand uplift and perception evolution overall."












