“It was clear to us that communication was the key and our starting point was creating ‘high visibility’ with posters highlighting our focus on quality and notifying staff of the accreditation process. We used our staff intranet (‘The Loop’) to keep everyone updated on progress. Regular review was equally important …

“In terms of businesses, if they haven’t got connectivity where they want to operate they’ll go somewhere else. So, we are keen as a local authority that we give businesses the foundation to digital services, which is connectivity.”