"We feel great about Mercari’s opportunities in the U.S. and beyond. Based on the results we’ve seen, it was an easy decision to expand our use of Braze’s platform to include Japan, positioning the company for more growth in both countries and across the globe.”
“VGW players are digitally-savvy and move back and forth on multiple channels hour by hour and day by day. They might play our games on a desktop computer, and then a mobile device, so it’s essential to communicate with them through as many channels as possible. With Braze, there’s no limit to our creative ideas for campaigns.”
“Braze allows us to send the right message through the right channel at the right timing to the right audience at every stage of our user lifecycle, elevating our conversion rates and providing an increased value to our users.”
“Thanks to the flexibility of Braze and in-app messages, which provided us a technical short cut to set up and test on the idea.”
“When we first started using Braze, it was primarily a marketing solution."
"Braze gives us the answers we need to get to know our customers better and therefore serve them better.”
"Less time spent building—and knowing that the templates are reliable due to using the same content blocks each time—gives us more time to really think about the creative and to test different variants.”
“The design process was interesting as thinking interaction-first forces you to think much more visually than normal because you are trying to make the interactive elements front and center.”
“With Braze, our messages are always targeted to travelers based on where they are and how they like to communicate with us, increasing engagement and conversions.”
"You can’t make the most of your customer engagement efforts without testing and iteration. With Braze, we have been able to build out a robust experimentation program that looks at how our drivers and passengers respond to different campaigns and incentives. Those findings help us to provide a good experience for every user and improve our engagement and retention rates.”
“But the real success came when we used the Content Cards in the app environment. We’re reaching players with personalised messages as they’re engaged in the app, without interrupting their purchase flow.”
“Braze Canvas and SMS were the perfect combination for this outreach because they’re fast, customizable, and can be updated instantly as situations change.”
"While the Braze interface and product features far outpace their peer set, I love partnering with them most because of their team members. They don't just say yes to a client; they take meaningful and immediate action to deliver, and actively listen to feedback from me and my team. There's a genuine partnership and commitment to producing something our customers love."
“Our team performs a large number of experiments on a daily basis to find out new mechanics that keep our trivia fans engaged and entertained. Braze helps us enhance the effect of our efforts by maximizing our communication with our players in a quick and flexible way.”
“Braze is a super-valuable tool for promotions like World Vertical Week.”