"With Botmaker, Adidas offers an alternative communication channel, be it for inquiries or sales, that is fast and personalized. It also allows us to pilot and understand new forms of customer communication that will potentially become more common in the future."

"We put the consumer first and this is reflected in our entire communication and media strategy. In an increasingly digital world, we strongly believe in the importance of comprehensive strategies that consider all phases of the journey of the person on the other side of the screen. We are very …