"We layer Company Surge® data with individual contact lead scores to come up with an overall account score for our target companies. We go after target companies with high account scores across all of our Account-Based Marketing channels and have seen the number of engaged contacts increase."

“Intent data is everything we can’t capture with Marketo. We can track our digital assets and paid programs, but intent data gives us the chance to understand what happens outside our reach. It gives us a fuller picture of every lead, contact, and account, and helps us equip sales to …