"Across all communications, even if it’s just a simple email, we’ve found that you get much better rates—open rates, click rates, response rates, you name it—if you start with Intent data. Our team is absolutely in love with this tool."
“Intent data is everything we can’t capture with Marketo. We can track our digital assets and paid programs, but intent data gives us the chance to understand what happens outside our reach. It gives us a fuller picture of every lead, contact, and account, and helps us equip sales to pursue deals faster.”