“Intent data is everything we can’t capture with Marketo. We can track our digital assets and paid programs, but intent data gives us the chance to understand what happens outside our reach. It gives us a fuller picture of every lead, contact, and account, and helps us equip sales to pursue deals faster.”
"Our biggest success with Leadspace and Bombora is driving sales-marketing alignment. I've never worked anywhere before where we could run a fully-integrated marketing campaign and sales play, where the messaging just matches. Our marketing emails are talking about the same things that our sales reps are talking about. That alone is enough to get brownie points with sales!"











