“We used printed order forms in an excel document, in conjunction with a retail catalogue. We were reliant ongoing through three large printed catalogues with customers. Orders then had to be written or typed onto an excel order form which was then sent by email at the end of the …

“We have some show friends that exhibit and while we were on pen and paper, they were on iPads with fancy photos, so we really wanted to find a way to be more efficient. We got their advice on what they were doing, and they were actually using Blue Alligator, …