“I have to say it saves a lot of time and a lot of effort, for example, every time we visit the clients, we have to bring our actual physical products and if you are launching this year for example 10 sku’s. Originally before we’re using Blue Alligator, we have to have them packed in the car and they have them in the bigger bag and then get everything set up, it takes a lot of effort, after this you only show one sku and then you show the other models you have on the app, it goes straight away, very direct and explains everything clearly as much as you need to the customers so I would say it saves a lot of effort.”