“We bought the Blue Alligator software 5 years ago. It was quite transformational because before that we did paper orders, we had some salespeople on the road. The only way we could sell was either by having a printed catalogue and as we all know by the time you’ve had …
"We no longer suffer orders lost in fax transmission or be concerned where piles of orders taken at trade shows might happen to be, now we know they are already on our sales order system waiting to be picked and shipped."
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