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BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
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