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”The ability to refine segments based on customer behavior and purchase propensity—such as recent high-value customers to prevent oversaturation—allows us to send to smaller, more engaged lists. This has led to optimized channel spend, higher conversion rates, and better overall performance. We’ve also seen our top CTRs with more advanced …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to …
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