"It’s quite jaw dropping what has been achieved by this team, at speed but with a solid vision and set strategic objectives all of the way though. All teams across the organisation are delighted and impressed with progress. We are about to enter a new 10-year strategy and I am so much more confident of the insight that has fed it and the decisions that we will make in the future."
"It can’t be understated, our partners Wood for Trees and Apteco tools FastStats and Orbit were pivotal to not only the success of the project but its complete triumph. Being propelled across the data maturity timeline within a year meant that during Covid we were able to sustain income despite shop closures and reduced event and face to face activity. For the first time, we can be confident that we truly have a supporter-focused view ensuring the right product, channel, timing, content, and action is correct for every supporter – ultimately supporting even more cats and kittens in our care around the UK and meeting our ambitious 10-year strategy objectives."












