Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Their software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
"The developed propensity models had model power ranging from 0.50 to 0.71, indicating that the models can significantly identify customers deemed as very likely to want the specified type of savings product, as well as predict customers who are significantly likely to look like them."
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