Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Their software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
"Through, the use of Market Insight/Apteco FastStats tool combined with the D&B data, Canon has achieved full customer segmentation, it also continues to provide the visibility needed to help shape a Customer Centric Approach, which will ultimately drive a better customer experience over the medium term."
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