Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Their software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
"Using this additional channel can support our existing email communication and has a positive impact on our active player base as well. So our case for the Best use of the Apteco software 2016 Award was not only about reactivation with formerly not usable email-addresses, but also on combining channels to improve the effect of the existing email channel."
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