"AppsFlyer is not only the best install tracking solution, it also provides us with a comprehensive platform for our other needs such as in-app event tracking, deeplinks and more."

"AppsFlyer’s team went above and beyond the call of duty to ensure we met our goal to grow our customer base, while enhancing the quality of our users. Their Protect360 solution allowed us to filter out fraudulent installs, and their attribution insights and analytics greatly optimized our campaigns. It’s the …

"Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLinks and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences …

"Being one of the biggest players in the fantasy sports market, we needed a pioneering platform/tool that could keep pace with our scale of marketing and user engagement campaigns. We collaborated with AppsFlyer, which is unarguably the best in the game and has been instrumental in the exponential growth across …

“We used Protect360 as our ‘VAR-referee’ (source of truth) that can be fairly acceptable across media partners.”

“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw …

“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country …

"Fraud is one of the biggest risks of our times."

“Today, 70% of our audience comes from mobile web. So we have a huge opportunity to convert this audience into app users using Smart Banners. In the first few hours of using Smart Banners we had 300 installs of the app.”

"When it came to our remarketing efforts, it seemed like we were missing the mark, wasting valuable resources on not-so-effective campaigns. AppsFlyer came in as a partner, not just a vendor. Their platform helped us understand our audience better, bringing in much deeper granularity accurately. We finally found our voice …

"We find AppsFlyer CX and Deep Linking Suite invaluable in seamlessly connecting customers with our brand landing pages. It not only saves us significant time in link generation but also allows us to track the performance of each campaign link in terms of events. This data analysis enables us to …

“It was really important to turn brand awareness into installs. We basically needed to let our customers know ‘Hey, what are you doing here? Just download the app!’, because they can’t print from their smartphone if they don’t have it.”

"AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer."

"We chose AppsFlyer because of their attribution algorithm, its accuracy and because they're always ahead of the curve."

"AppsFlyer’s deep integrations with multiple partners served as the backbone for large, multi-channel campaigns at scale. Their attribution accuracy helped us identify the best channels, which enabled us to scale quickly without compromising our user quality."