250 AppsFlyer Testimonials

"With AppsFlyer, we could now see which app installs were converting into active users, which were completing transactions, and more. We gained a much greater understanding of what our users were doing within the Yellow Card platform, and which channels were driving high-quality users."

"AppsFlyer’s Predict Solution is a key component of our iOS campaign optimization and retention strategy, helping us acquire more valuable users with a high payout probability."

"Our apps rely on user reporting. By optimizing our mobile app campaigns and ad spend, we have managed to grow our user base over 100% while also lowering our acquisition costs."

"We conducted analysis of customers who use the app versus those that don't. We found that app users spend more with us. We also know that the app is our fastest growing channel. The share of desktop usage is rapidly decreasing in terms of sales and visits, with Mobile also starting to reduce. Our app is the primary channel that's continuing to increase year on year.”

"Smartly have a lot of experience of working with our competitors, including the likes of Uber Eats. They understand our business. And because Smartly is built for hyper-local targeting they have the tools that we need. They’ve helped us scale campaigns in over 100 cities."

"Xpend was really simple to set up and straight away we had the ability to see a consolidated view of the ROAS for all our advertising networks. And, having the ability to track in-game purchases and ad revenues in realtime at ad-level has made a big difference. Now we also know exactly what type of ad creative attracts players who prefer consuming ads in the game."

"For us, one of the benefits of Xpend is that it’s helped us save a significant amount of time. Our previous approach was much more labor intensive. We’ve seen tremendous progression in terms of positive developments in tour KPI’s and output. In 12 months we achieved double-digit ROAS growth."

"With OneLink™ we were finally able to unleash our owned media campaigns to their full potential."

“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw data to build from."

“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country or campaign is performing better than the other, which means I can quickly action any budget change.” –

“AppsFlyer’s data reports have enabled us to uncover up to 90% of previously "Restricted" attribution data. We can now view complete aggregated reports in our dashboards, providing accurate campaign-level CPI and breakdowns by custom dimensions.”

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games."

“Before we worked with AppsFlyer, we were spending on Facebook and Snapchat campaigns but had no idea of our return on investment. We also didn’t know what our newly acquired customers were doing. It was really hard for me to launch campaigns and not know if they were working or not.”

“We wanted to be able to dig and go deep in the data and to be as granular as we could. To do that, it’s really important for us to be sure that the data is right.”

"At Via, one of our biggest challenges is to drive growth without sacrificing profitability. Together with both the AppsFlyer and TikTok teams, we have managed to find a model that generates high performance and scalability."