250 AppsFlyer Testimonials

"Custom Smart Banners are driving a 15% to 35% increase in installs compared to a generic banner. That’s pretty dang exciting because it shows that with a little extra work, we can significantly boost app performance from organic web traffic."

"We conducted analysis of customers who use the app versus those that don't. We found that app users spend more with us. We also know that the app is our fastest growing channel. The share of desktop usage is rapidly decreasing in terms of sales and visits, with Mobile also starting to reduce. Our app is the primary channel that's continuing to increase year on year.”

"Operating in the highly competitive fashion eCommerce landscape, our goal was to engage users who value Kolon Mall’s curated collections and diverse product offerings, rather than those drawn to a single product. However, identifying an efficient and effective strategy to achieve this was a significant challenge."

“AppsFlyer’s industry leading approach to data privacy and security means Essence teams can seamlessly connect with the mobile ecosystem and deliver better business results for our customers, all with the knowledge that our customers’ data – their most important asset – is secure.”

“AppsFlyer presented a much more structured training process to our performance team. In just over three weeks of training and usage of the platform, our team already had more knowledge than over the two previous years working with our former provider. And not only that, we now have countless features that we didn’t have before.”

"Through the AppsFlyer Privacy Cloud, we can obtain more data insights into the effectiveness of marketing activities, so as to optimize marketing more accurately. We very much look forward to further cooperation with AppsFlyer on the privacy technology level."

"Adapting traditional KPIs to mobile is challenging, and requires deep insights into how your users discover and use your product. AppsFlyer’s attribution and in-app events gave us the clarity we needed to build our business."

“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw data to build from."

“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country or campaign is performing better than the other, which means I can quickly action any budget change.” –

“Going from having to process this data ourselves to having it readily available right in front of us was a game changer. By the second week I could use the data to make an impact and move the needle.”