“The absence of granular cost breakdowns at the ad level for particular networks necessitated the implementation of tailored solutions, resulting in significant overhead on the path to achieving a cohesive performance overview.”

"Our collaboration with AppsFlyer has been a turning point in how we approach measurement and engagement. From simplifying complex web-to-app journeys to giving us the visibility we needed on both iOS and Android, the solution helped us make faster, smarter decisions that directly impacted performanc."

“AppsFlyer’s Creative Optimization has transformed how we approach creative management. With the ability to analyze performance metrics in real-time, we're able to make smarter decisions that drive better results for our campaigns."

"The AppsFlyer team has been very responsive in implementing our recommendations to eliminate fraud. From providing product training proactively to helping us understand the extent of fraud in the mobile ecosystem, the team and the product together have helped us control fraud and build our App base efficiently."

"We are impressed by AppsFlyer’s dedication and support. Timely optimization has definitely helped reduce marketing costs and justify the ROI derived. Eliminating fraud is complex but when done right, can have a very effective impact on results."

"AppsFlyer has been a very valuable partner who has not only helped us on the fundamental implementation of marketing analytics and attribution but also worked with us to implement other innovative features such as P360 and Audiences. This has led to our achieving better efficiency even while scaling our investments. …

"A seamless user journey would be considered the primary metric for any successful campaign, and one of them is definitely rerouting our mobile visitors to the apps. With the help of AppsFlyer’s robust Smart Banners & OneLink solution, we have been able to grow and retain customers on the apps, …

"We conducted analysis of customers who use the app versus those that don't. We found that app users spend more with us. We also know that the app is our fastest growing channel. The share of desktop usage is rapidly decreasing in terms of sales and visits, with Mobile also …

“Using AppsFlyer’s Privacy Cloud, we were able to continue analyzing campaign efficiency on Facebook Ads following the deprecation of their Advanced Mobile Measurement (AMM) program.“

"What started as an experiment has become a standard piece of our UA optimization toolkit. Series-of-Events is a must-have for any large-scale operation."

"AppsFlyer’s custom reacquisition windows and re-engagement dashboards helped us make Apple Search Ads one of our highest performing channels for both new user acquisition and returning user re-engagement."

“AppsFlyer is an invaluable solution that brings light to our user journey and gives us more confidence in our web-to-mobile strategy."

"Key players in the industry told us we needed an attribution provider to successfully invest in acquisition. We did our homework, and AppsFlyer was far and away the best solution on the market."

"Appsflyer’s holistic web and app attribution brought the missing data pieces to our revenue and LTV measurement. This allowed us to take better control of our overall marketing strategy and budget.”

"Having AppsFlyer’s Cohorted Ad Revenue data at a user level helps us optimize our user acquisition campaigns for ad monetized games. Thanks to the cohorted dashboard, we can establish the profitability of our networks on a country, campaign, ad, and even sub-publisher level. This gives us the clarity we need …