250 AppsFlyer Testimonials

“AppsFlyer presented a much more structured training process to our performance team. In just over three weeks of training and usage of the platform, our team already had more knowledge than over the two previous years working with our former provider. And not only that, we now have countless features that we didn’t have before.”

"The on-boarding was extremely smooth, even though we had to plot hundreds of in-app events against unique triggers and multiple parameters, due to AppsFlyer 24/7 customer support. With the option to customize our AppsFlyer ID’s we were also able to stitch customers back-end account identifiers within the AppsFlyer ID’s – allowing us to further track our customers journey in parallel offline databases. The ID stitching also allowed us to secure our customers PID’s – which is a very important regulatory clause for our industry. We signed up to use one small facet of AppsFlyer services, but realized in a very short span of time that AppsFlyer’s holistic suite of services could help us in further enriching our information stack. Protect 360, Xpend, Incrementality and One-Link are the core services which we’re utilizing currently for better decision making."

“We were missing a lot of key aspects of the data. We could see our player level data, but we didn’t get accurate attribution data. It was impossible to say whether our players came from our Facebook Ads, Google Ads or if they were organic.”

"Appsflyer’s holistic web and app attribution brought the missing data pieces to our revenue and LTV measurement. This allowed us to take better control of our overall marketing strategy and budget.”

"Thanks to AppsFlyer we were able to build smart, dynamic and targeted audience segments that drastically improved user acquisition, re-engagement and our bottom-line performance. We were able to segment users as granular as SKU level, and that has truly helped us re-engage uninstalled users and improve their overall brand experience; eventually creating new brand ambassadors for Nykaa."

"Appsflyer's MasterClass revealed the secrets behind how to successfully and effectively do Mobile Marketing. As a new startup time is always at a premium so having the chance to learn so much from a leader like AppsFlyer in a single day was invaluable."

“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw data to build from."

“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country or campaign is performing better than the other, which means I can quickly action any budget change.” –

"As India’s leading farmer producer company growing fresh and safe food for our customers, KisanKonnect’s scope and growth trajectory is ambitious. That’s why we needed a world-class MMP partner that could take us to the next level as we scaled. AppsFlyer gave us the insights, analytics and resources required for us to focus on the next stage of our growth journey.”

"AppsFlyer’s team went above and beyond the call of duty to ensure we met our goal to grow our customer base, while enhancing the quality of our users. Their Protect360 solution allowed us to filter out fraudulent installs, and their attribution insights and analytics greatly optimized our campaigns. It’s the extra mile that the team went in assisting our efforts that truly made the difference in getting to where we wanted.”

"We have increased user acquisition from our mobile website by +800% in the first month using AppsFlyer's Smart Banners."

"Being able to connect the dots between web and mobile is essential for our business. In today's multi-channel and multi-device world, identifying precisely how customers are interacting with our brand has been a huge pain point for us. AppsFlyer's people-based attribution has changed the way we do marketing, giving us insights we've never had access to before."

“The best value we get from Predict is the understanding of how our users perform over the long term, which is translated into positive ROI through making the right decisions faster. Making the right decisions with Predict improved our overall ROI.”

"Having AppsFlyer’s Cohorted Ad Revenue data at a user level helps us optimize our user acquisition campaigns for ad monetized games. Thanks to the cohorted dashboard, we can establish the profitability of our networks on a country, campaign, ad, and even sub-publisher level. This gives us the clarity we need to better optimize our games for a positive ROI.”

"When it came to our remarketing efforts, it seemed like we were missing the mark, wasting valuable resources on not-so-effective campaigns. AppsFlyer came in as a partner, not just a vendor. Their platform helped us understand our audience better, bringing in much deeper granularity accurately. We finally found our voice and connected with our users on a deeper level."