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"As a D2C brand, we heavily focus on digital customer acquisitions. Measuring the impact and pinpointing the ROI on all our channel spends is extremely critical. With AppsFlyer, we get the advantage of advanced measurements and fraud protection so that we can prioritize our performance marketing campaigns and platforms confidently. …
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"Granting our media partners access to select insights from Protect360 supports their proactive fraud prevention efforts – which in turn means less fraud for everybody."
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“The dedicated support provided by AppsFlyer has always been exceptional, and we will continue to work closely with the dedicated support to grow both our businesses together.”
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“TikTok is one of the rising stars with millions of users around the world, and as an advertising platform, it’s one of the most important right now for Supersonic. I was sure that we hadn’t yet seen its full potential and so we wanted to learn how to get the …
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“To get the most from our TikTok experience it was important to pull the cost data and have the ability to view it alongside the rest of the data, all in one place. Luckily, AppsFlyer were early adopters of the TikTok API, which gave us the ability to pull the …
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"The ability to optimize separately for IAA and IAP on Meta has been a game-changer, allowing us to fine-tune our strategy for each segment and reach the highest-value users. This not only improved campaign performance but also helped us unlock new revenue opportunities across different regions and scale efficiently in …
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“We were missing a lot of key aspects of the data. We could see our player level data, but we didn’t get accurate attribution data. It was impossible to say whether our players came from our Facebook Ads, Google Ads or if they were organic.”
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"We optimized our media mix and efficiently increased users by using AppsFlyer to evaluate media partners with accurate, unbiased data."
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"AppsFlyer's deep integrations, data accuracy and robust APls provided the flexibility we needed to make faster, smarter marketing decisions."
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"Being one of the biggest players in the fantasy sports market, we needed a pioneering platform/tool that could keep pace with our scale of marketing and user engagement campaigns. We collaborated with AppsFlyer, which is unarguably the best in the game and has been instrumental in the exponential growth across …
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"Through the AppsFlyer Privacy Cloud, we can obtain more data insights into the effectiveness of marketing activities, so as to optimize marketing more accurately. We very much look forward to further cooperation with AppsFlyer on the privacy technology level."
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“We realized that evaluating success and failure based on a consistent measurement framework was essential.”
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"Attribution is the cornerstone of marketing, and accuracy is the foundation of how decisions are made. AppsFlyer's holistic approach to mobile measurement and clear market leadership made the decision simple to make a long term commitment with AppsFlyer."
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“AppsFlyer has everything we need to test and understand every source. They help us spend our budget more efficiently and understand what we need to do to grow. We will continue to use the service to drive effective growth among our apps. They were just a great find for us.”
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“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw …