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“The AppNexus Programmable Platform was able to drive CTRs of up to 0.07% during this initial phase, an improvement of roughly 75%. This ultimately led to higher overall CTRs and cut down the amount of budget previously spent trying out different strategies.”
“AppNexus’ Prebid Server protocol allowed us to bypass AMP’s technical limitations and maximize the competition for our inventory. This empowered us to optimize CPMs and load times on our highly visible AMP inventory, two of our company’s most important goals.”
Bandujo is a full-service advertising and digital. Here you’ll find a team of experienced marketing professionals who come to the agency every day genuinely excited about doing great work. Bandujo …
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use their technology to monetize their content across all screens and formats including CTV, online video, display, and audio. …
PubMatic is a publisher-focused sell side platform for an open digital media future. They exist to help their clients succeed. They work tirelessly to optimize your performance while their SSP …
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