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Flite is the leader in multi-screen advertising, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital.
"Our work has shown the benefits of publishing content directly into display in order to deliver scaled experiences. It is crucial to use cutting-edge technology which enables brands to do …
"The ability to optimize ads even after a campaign had gone live was a huge win. It gave us increased transparency into what audiences found engaging and helped us deliver …
"It became clear within 30 minutes of monitoring Flite's real-time reporting that changing the ad from a complex carousel of videos to a single video which autoplayed for 30 seconds …
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