"As the UK’s favourite coffee shop, it is critical for Costa to have the best tools in place to rapidly generate insights that create value for our business. APT is instrumental in improving the analytic rigor and speed with which we make decisions on store investments and the right range …

"APT’s Test & Learn software gives us the ability to test and analyze marketing and operational initiatives before we implement them across our entire system. This ability is increasingly important to our efforts to improve financial performance while continuing to deliver an outstanding dining experience to our guests."