APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. APT intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago.
"Since beginning our engagement with APT, our team has been impressed with the accuracy, speed, and depth of insights from APT’s Test & Learn software. In addition, with Test & Learn, we have been able to cut results in numerous ways to see how a store initiative impacts different categories and customer segments. This flexibility, coupled with access to industry best practices in test design and process, has enabled us to more accurately evaluate all of our actions and better understand how they are impacting our customers’ shopping experience, as well as our bottom line. Before using APT’s software, we had limited visibility into customer behavior at the transaction-level. In the first four months of using APT’s software, we ran over 200 basket analyses, including evaluating how many margin dollars each planned promotion would cost us to run, designing product bundles, and informing product placement in stores. We look forward to continuing to leverage Market Basket Analyzer and Category Management Insights to inform our daily merchandising, promotion, and marketing decisions."
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