APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. APT intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago.
"The hotel business is dramatically changing with the advent of new technology, new industry participants and new channels for booking hotels. This new environment provides great opportunities but potential risks/costs as well. Now more than ever, it is critical for us to precisely allocate marketing, capital, and promotional resources in order to generate maximum profitability for Choice Hotels and its licensees. APT’s ability to accurately predict the impact of various decisions helps us foster confidence before rolling out strategic ideas in the quickly changing hospitality industry."
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