“American Family Insurance has always focused on making data-driven decisions for our customers. A more rigorous testing process was the natural progression—a test versus control impact is truly the best way to determine a program’s impact and if it is worth further investment. In-market testing provides insight that allows us …

"I had the pleasure of working with APT earlier in my career at a major retailer and now value the relationship as a consumer goods marketer. The Test and Learn capability provides a powerful analytical foundation and approach for evaluating and tailoring business initiatives to increase their value. We have …