"I get a lot of questions on: "What are the best use cases for sales teams that are on HubSpot Sales Hub AND Apollo.io?" Here are a few of the most common ways we see clients getting the best out of both platforms: 1. Apollo gives you access to a huge database of contact information (175m contacts). SDRs/BDRs can benefit from using Apollo to send a larger volume of email (ideally from different email sending domains than their primary domain), so you don’t kill your email reputation from your primary domain. Then once the BDR starts booking meetings, then you move that communication into HubSpot and have your AE’s use HubSpot Sales Hub from there until close. I'm not condoning spray and pray email. We all know how well that works. But if you are emailing cold contacts, then you can expect to see a higher volume of spam complaints and unsubscribes. If HubSpot is where your most important company emails come from, then don't crush your ability to send email altogether. 2. Apollo is useful for data enrichment of inbound leads. HubSpot does provide some of this company insight information and Apollo is able to add data beyond what HubSpot provides, like technographic information, latest funding rounds and some other fields on the contact record. 3. Apollo is helpful for job updates. When people move jobs, Apollo updates their email address, job title and company. From there, you can use HubSpot automation (internal or external) to resume email+ad outreach. 26% of your email database degrades each year, so if you're not keeping your data up-to-date, then you're likely hitting fewer and fewer inboxes each year. 4. ABM - For companies that do an account-based marketing approach, Apollo is useful to identify the individuals who you need to target as part of your ABM efforts. With this, you can quickly add contacts from Apollo to HubSpot from your target accounts, from there, you can use HubSpot to push these targeted accounts lists into workflows or custom audience-targeted social media ad campaigns. I get a lot of questions on: "What are the best use cases for sales teams that are on HubSpot Sales Hub AND Apollo.io?" Here are a few of the most common ways we see clients getting the best out of both platforms: 1. Apollo gives you access to a huge database of contact information (175m contacts). SDRs/BDRs can benefit from using Apollo to send a larger volume of email (ideally from different email sending domains than their primary domain), so you don’t kill your email reputation from your primary domain. Then once the BDR starts booking meetings, then you move that communication into HubSpot and have your AE’s use HubSpot Sales Hub from there until close. I'm not condoning spray and pray email. We all know how well that works. But if you are emailing cold contacts, then you can expect to see a higher volume of spam complaints and unsubscribes. If HubSpot is where your most important company emails come from, then don't crush your ability to send email altogether. 2. Apollo is useful for data enrichment of inbound leads. HubSpot does provide some of this company insight information and Apollo is able to add data beyond what HubSpot provides, like technographic information, latest funding rounds and some other fields on the contact record. 3. Apollo is helpful for job updates. When people move jobs, Apollo updates their email address, job title and company. From there, you can use HubSpot automation (internal or external) to resume email+ad outreach. 26% of your email database degrades each year, so if you're not keeping your data up-to-date, then you're likely hitting fewer and fewer inboxes each year. 4. ABM - For companies that do an account-based marketing approach, Apollo is useful to identify the individuals who you need to target as part of your ABM efforts. With this, you can quickly add contacts from Apollo to HubSpot from your target accounts, from there, you can use HubSpot to push these targeted accounts lists into workflows or custom audience-targeted social media ad campaigns. Show more ANTONIO RODRÍGUEZ-REY Apollo.io útiles para todo. Nick Vitali, MSM Co-Owner & Vice President at All About Insurance Co-Owner & Vice President at All About Insurance Here's Part 2 of my Apollo.io workflow. Today I'm focusing on the sequences that I use to get open rates in the upper 90%. That's right. I'm getting seen by over 90% of the folks I email using Apollo's sequences. Find out more in the video below. If you like this content, like, share and comment and I'll post more."
"Apollo gets us the people we need to speak to. Without that, there's no business."


ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps customers identify their buyer personas, reach decision makers faster, andShow more











